Hailey Bieber is turning heads once again — this time for a sun-soaked campaign that is making waves across social media.
The model and Rhode Beauty founder has fronted a sizzling new promotional shoot for Italian swimwear brand Calzedonia, showing off the label's latest Minimal Fit collection. And true to its name, the collection leaves very little to the imagination.
Hailey, 28, is seen wearing a striking bright pink thong bikini in the campaign images, looking every inch the supermodel as she poses against a warm, summery backdrop. The barely-there style is all about clean lines and bold confidence, and Hailey carries it off with the kind of effortless ease that has made her one of the most sought-after faces in the fashion industry.
The wife of pop star Justin Bieber has long been a fixture in high-profile fashion campaigns, but this collaboration with Calzedonia feels like a natural fit. The Italian brand, known for its beachwear and hosiery lines, has built a reputation for celebrating the female form with minimal, body-confident designs — and Hailey's toned physique and assured presence make her an ideal ambassador for exactly that kind of aesthetic.
The images have already generated significant buzz online, with fans and fashion followers alike stopping to take notice. It is the sort of campaign that reminds the world why Hailey Bieber remains one of the most bankable names in modelling, even as she has steadily built a parallel identity as a beauty entrepreneur.
With summer just around the corner, the timing could hardly be better. Calzedonia's Minimal Fit collection is now available, and if Hailey's campaign is anything to go by, it is set to be one of the season's most talked-about swimwear drops.