Sydney Sweeney's Bra Stunt on Hollywood Sign: Brilliant or Bang Out of Order?
What She Did
Sydney Sweeney, the actress from Euphoria, has got everyone talking after pulling off a cheeky publicity stunt for her new underwear brand, Syrn. In the dead of night, she climbed up to the famous Hollywood Sign and hung bras all over the letter "H." Videos of the whole thing blew up on TikTok and Twitter, and suddenly everyone had an opinion.
The Fallout
Plenty of people thought it was brilliant—clever marketing that got everyone's attention without spending a fortune on adverts. But the Hollywood Chamber of Commerce weren't having it. They were quick to point out that Sweeney's lot only had permission to film *near* the sign, not actually clamber all over it and redecorate.
The police haven't pressed charges yet, but the whole thing's kicked off a proper row about whether this sort of thing is creative genius or just plain vandalism.
Why It Worked
- The videos racked up millions of views almost immediately
- People are completely split—some reckon it's marketing gold, others think it's disrespectful to mess with a landmark like that
- Love it or hate it, everyone now knows about Syrn, which was sort of the point
The Big Question
This whole episode really boils down to where you draw the line between edgy advertising and taking the mick. Guerrilla marketing is all about being bold and getting noticed, but when you're mucking about with something as iconic as the Hollywood Sign without proper permission, you've got to expect some people will think you've crossed a line. Whether Sweeney's stunt was inspired or out of order depends entirely on who you ask.